head&shoulders anti-dandruff shampoo
The Big Idea
Strip for the world record
Get 100,000 Indonesians coming together to break the world record for dandruff-free heads, leverage on it’s achievement as prove of head&shoulders efficacy in removing dandruff.
The Objective
Recruit and sign up participants for the world record event.
Maximise event visibility in-stores and generate hype and excitement leading to the big event.
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