Tampines 1
Tampines 1 is Singapore’s newest sub-urban mall in the East. With an outstanding retail mix, key tenants includes Cold Storage, Challenger as well as international fashion brands such as Esprit, Springfield, Promod, Topshop, Topman and Uniqlo.
Part1:
Pitch visuals were created to position Tampines 1 as the '1' place for fashion, food, lifestyle and entertainment.
Part1:
Pitch visuals were created to position Tampines 1 as the '1' place for fashion, food, lifestyle and entertainment.
Shopper Marketing
The Product
head&shoulders anti-dandruff shampoo
The Big Idea
Strip for the world record
Get 100,000 Indonesians coming together to break the world record for dandruff-free heads, leverage on it’s achievement as prove of head&shoulders efficacy in removing dandruff.
The Objective
Recruit and sign up participants for the world record event.
Maximise event visibility in-stores and generate hype and excitement leading to the big event.
Click on thumbnails for enlarged view.
head&shoulders anti-dandruff shampoo
The Big Idea
Strip for the world record
Get 100,000 Indonesians coming together to break the world record for dandruff-free heads, leverage on it’s achievement as prove of head&shoulders efficacy in removing dandruff.
The Objective
Recruit and sign up participants for the world record event.
Maximise event visibility in-stores and generate hype and excitement leading to the big event.
Click on thumbnails for enlarged view.
Singapore Repertory Theatre
Singapore Repertory Theatre provides a platform for Asian artists both on and off stage and to give Singaporeans and visitors the opportunity to experience Broadway, the West End and the richness of Singaporean culture.
Media: Newspaper, magazine, poster, eDM and programme book.
Media: Newspaper, magazine, poster, eDM and programme book.
Chuo Senko Singapore
Chuo Senko Advertising is a full service agency headquartered in Tokyo, Japan. Established in Singapore since 1983.
Media: 3D greeting card / Direct marketing kit
Media: 3D greeting card / Direct marketing kit
Suntec
Suntec International Convention & Exhibition Centre
Direct marketing kit
Click on thumbnails for enlarged view.
Winner of the UFI Marketing Award
Theme: The Best Ideas to Win Customers.
Teaser chess set with the message ‘What is missing in your strategy’ printed on the cover was selectively send to a group of high profile audience. Deliberately removing the the King and Queen pieces to represent the missing players, personal follow-up calls by the Suntec team was made when customers requested the missing chess pieces.
The campaign message: You can't win a game of chess without your key players and you can't deliver a successful event without a reliable partner.
Direct marketing kit
Click on thumbnails for enlarged view.
Winner of the UFI Marketing Award
Theme: The Best Ideas to Win Customers.
Teaser chess set with the message ‘What is missing in your strategy’ printed on the cover was selectively send to a group of high profile audience. Deliberately removing the the King and Queen pieces to represent the missing players, personal follow-up calls by the Suntec team was made when customers requested the missing chess pieces.
The campaign message: You can't win a game of chess without your key players and you can't deliver a successful event without a reliable partner.
Epson
Product: AcuLaser Printers
Media: Newspaper and magazines.
Market: Singapore, Malaysia, Thailand, Vietnam.
Media: Newspaper and magazines.
Market: Singapore, Malaysia, Thailand, Vietnam.
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