Fly a Tamiya.
Drive a Tamiya.
Drive a Tamiya.
The Promenade
Creative brief: To create a branding and advertising campaign for a shopping mall at the International Technology Park in Bangalore. A successful pitch to property developer Ascendas. Pitch materials include Corporate identity, logo design, print advertisement, posters, marketing brochure, flyers and hoarding.
BASF (Architectural Coatings Division)
Creative brief:
To develop a regional image campaign to increase the awaremess of BASF's dispersions and architectural coatings business. BASF provides Acronal® to paint manufacturers who are continually coming up with new and innovative types of paint. BASF wants to build credibility for being the innovative and environment conscious partner to their paint manufacturers customers.
Target market:
Key leaders within the paint manufacturers segment, developers and architects.
Rationale:
When you partner BASF, we place our innovative culture at your service. So whichever type of architectural coating you are producing, whatever new ideas you wish to develop, we help you have it your way.
This is brought through with campaign message, “Paint it your way”. It ties in with BASF’s ability to help you realise the possibilities you have in mind because “We create chemistry”. The tone remains true to our brand personality – warm, inviting, even a little playful.
The look and feel further reinforces this human touch with a charming visual collage of pictograms that depict the characteristics with which BASF’s additives imbue the coatings. The bright colours and energetic composition, in aline with our brand identity, show energy and optimism.
Overall, the strength of the campaign lies in its ability to cover BASF’s current offerings as well as future products.
To develop a regional image campaign to increase the awaremess of BASF's dispersions and architectural coatings business. BASF provides Acronal® to paint manufacturers who are continually coming up with new and innovative types of paint. BASF wants to build credibility for being the innovative and environment conscious partner to their paint manufacturers customers.
Target market:
Key leaders within the paint manufacturers segment, developers and architects.
Rationale:
When you partner BASF, we place our innovative culture at your service. So whichever type of architectural coating you are producing, whatever new ideas you wish to develop, we help you have it your way.
This is brought through with campaign message, “Paint it your way”. It ties in with BASF’s ability to help you realise the possibilities you have in mind because “We create chemistry”. The tone remains true to our brand personality – warm, inviting, even a little playful.
The look and feel further reinforces this human touch with a charming visual collage of pictograms that depict the characteristics with which BASF’s additives imbue the coatings. The bright colours and energetic composition, in aline with our brand identity, show energy and optimism.
Overall, the strength of the campaign lies in its ability to cover BASF’s current offerings as well as future products.
Subscribe to:
Posts (Atom)
