Commercials

TVC For Singapore & Taiwan(Mandarin)


TVC for HongKong(Cantonese)

Client: Yomeishu
Product: Health tonic
Title: From generation to generations
Market: Singapore, Taiwan and HongKong
Yomeishu is a herbal tonic known for restoring health from fatigue and common cold. TVC takes on an emotional approach to remind the younger Asian audiences of traditional family values and beliefs. TVC opens on the wedding day of the narrator’s daughter, followed by flashes of her own wedding and her life as a student and a working adult. Yomeishu is presented at several parts of the flashback to illustrates the role it plays in her life from one generation to another. Filmed and produced in Taipei, TVC was aired in Singapore, Hong Kong and Taiwan.





Client: Toshiba
Product: eStudio, Multi-functional peripherals
Title: One system does it all
Market: Asia pacific
A fully animated TVC plays with typography to illustrates the key functions of the Toshiba e-studio. The simple and direct approach was dramatized by the motion graphics and animated transitions to highlight the capabilities of the product. TVC was aired in the Asia-pacific region on Channel News Asia and during the sponsorship segment of the English Premier League on ESPN.





Client: Toshiba
Product: Notebooks
Title: I Trust a Toshiba
A TVC animatics is created for a pitch presentation together with a series of ads that says 'I trust a Toshiba'. The Toshiba notebooks ranges from The Tecra, The Satellite, The Qosmio and The Protege, designed for different consumers with different needs. To illustrates how The Toshiba notebook has touched our lives in different ways and in different environments, a unique morphing transition using animation shows how the environment switches from one place to another based on the characteristics of the individual users and from the past to present day. The objective of this TVC is to re-establish the Toshiba as a high-tech tool that has empowered our lives from leisure to business.





TVC(English)


TVC(Mandarin)

Client: Mitsubishi Electric
Product: Starmex Air-conditioner
Title: Today's headline
Market: Singapore
TVC for Mitsubishi Starmex air-con is telecasted every evening on our national news channels in English and mandarin language. TVC begins in the news studio where the newscaster announces the launch of the Mitsubishi Starmex air-conditioner. Local celebrity/movie director Jack Neo demonstrates the Easy Clean capabilities of the Starmax air-con. The frequency of this TVC and the endorsement by Jack Neo has established a vivid, top of mind recall for Starmex as the most popular brand for air-conditioners in Singapore.